It was an addiction. His friends kept telling him that it would destroy his life. He just didn’t pay heed to their rational advice. He needed his fix the first thing in the morning, before going to work. Even while working, his mind wandered in that direction. He was prone to lapses in concentration. He was suffering. He was not able to take control of his life. He knew he had to do something, before it was too late.

Feeling determined, he decided to do the one thing that was necessary – To click on the blue button which read ‘Deactivate Account’.

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